Skip to main content
Variables are placeholders in your prompt that get replaced with actual data for each row.

​
Two Types of Variables

Column Variables

{{ColumnName}}Pulls data from your CSV columns. Different value for each row.

Custom Variables

{{$VariableName}}Pulls from your saved custom variables. Same value for all rows.

​
Column Variables

​
Syntax

{{Column Name}}

​
How They Work

Column variables reference your CSV data directly:
Your CSV ColumnVariable to Use
First Name{{First Name}}
Company{{Company}}
Job Title{{Job Title}}
City{{City}}
Industry{{Industry}}

​
Example

Your prompt: 
Write a hook for {{First Name}} at {{Company}} in {{City}}.
Row 1 data: Sarah, Acme Corp, Austin Becomes: 
Write a hook for Sarah at Acme Corp in Austin.
Row 2 data: Mike, BuildCo, Denver Becomes: 
Write a hook for Mike at BuildCo in Denver.

​
Case Sensitivity

Variable matching is case-insensitive:
  • {{company}} matches column “Company”
  • {{COMPANY}} matches column “Company”
  • {{Company}} matches column “company”
Use the exact column name from your CSV for clarity, but know that case doesn’t matter.

​
Custom Variables

​
Syntax

{{$VariableName}}
Note the $ prefix — this distinguishes custom variables from column variables.

​
How They Work

Custom variables are values you define once in Settings:
Variable NameValueUse In Template
CompanyName”Acme Funding”{{$CompanyName}}
ProductName”QuickCash Pro”{{$ProductName}}
CurrentOffer”24-hour approval”{{$CurrentOffer}}

​
Example

Your custom variable: $CompanyName = “Acme Funding” Your prompt: 
We're {{$CompanyName}} and we help companies like {{Company}} 
access fast capital.
Becomes (for every row): 
We're Acme Funding and we help companies like [their company] 
access fast capital.

​
When to Use Custom Variables

  • Your company name
  • Your product name
  • Current offers or promotions
  • Sender name
  • Contact information
  • Anything consistent across all leads
Custom variables let you update one value in Settings and have it apply to all templates that use it.

​
What Happens If a Variable Isn’t Found

​
Missing Column Variable

If {{Company}} is used but no “Company” column exists:
  • Variable is replaced with empty string
  • Prompt cleanup removes orphan prepositions (“at ” becomes "")
  • Output may be less personalized

​
Missing Custom Variable

If {{$ProductName}} is used but not defined in Settings:
  • Variable is replaced with empty string
  • May cause awkward phrasing
Test your templates to catch missing variable issues before running full jobs!

​
Variable Best Practices

{{Recent_Funding_Round}} is clearer than {{col7}}
View your file’s column list before writing templates
Don’t hardcode your company name — use {{$CompanyName}}
Run a test to see how variables resolve with real data

​
Combining Variable Types

You can use both types in the same template: 
Hi {{First Name}},

I'm reaching out from {{$CompanyName}} because {{Company}} 
in the {{Industry}} space could benefit from {{$CurrentOffer}}.

Best,
{{$SenderName}}
This combines:
  • CSV data: {{First Name}}, {{Company}}, {{Industry}}
  • Custom variables: {{$CompanyName}}, {{$CurrentOffer}}, {{$SenderName}}